Monday, August 11, 2008
By now pretty much everybody knows that imminent Hall of Famer Brett Farve has been traded to the New York Jets. His arrival in New York has sparked a media and marketing frenzy. As you can see in the picture above, this particular sports store took the half assed approach at using the big news as a marketing tool. I might as well put on a blonde wig and say I'm Paris Hilton...which reminds me, I have a movie premier to attend.