By now pretty much everybody knows that imminent Hall of Famer Brett Farve has been traded to the New York Jets. His arrival in New York has sparked a media and marketing frenzy. As you can see in the picture above, this particular sports store took the half assed approach at using the big news as a marketing tool. I might as well put on a blonde wig and say I'm Paris Hilton...which reminds me, I have a movie premier to attend.
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